The WT organisation has recently said that nothing from their literature or from the jw(dot) org website is to be shared online especially not on social media sites. They claim that it infringes the copyright of their material.
So it probably means that whoever is posting this online wants to preach to the world, but at the same time is being disobedient to the GB.
ws18 August p. 30 "Questions From Readers, Why is no-one allowed to post publications of Jehovah’s Witnesses on other websites or on social media?"
And ends with: